Op-Ed: China’s KOL Bubble, and How Brands Can Prepare
By Nick Withycombe Yes, I said it: China’s KOL bubble. KOLs have become a solid part of any brand’s checklist ...
The Luxury Conversation is wholly owned by Gusto Luxe, part of independent holding group, Gusto Collective, whose mission is to bring together the best in branding and tech agencies from Asia.
With offices in Shanghai, Hong Kong, Singapore and London, Gusto Luxe represents some of the world’s most celebrated luxury and premium brands, with clients including Harrods, Margiela, Sotheby’s, Swarovski, Swire Hotels, The Estee Lauder Companies and Tourism Australia.
