China Marketing Basics: How to Enter & Lay Brand Foundations
By Nick Withycombe As more and more of the world wakes up to the importance of China for business, and ...
By Nick Withycombe As more and more of the world wakes up to the importance of China for business, and ...
In challenging times, how can brands stay ahead in the world’s largest luxury market? That was the question posed at ...
The Luxury Conversation held a special event with InStyle China and FASHION IS GREAT this week in Shanghai. Coinciding with ...
The Luxury Conversation is a platform curated by Gusto Collective for luxury professionals to connect, share and discuss Asia’s luxury industry and its rapidly evolving affluent consumers.
Gusto Collective is Asia’s leading Brand Technology group – delivering best-in-class storytelling and immersive experiences powered by the latest technology. Gusto is a leader in determining the future of next-gen customer experiences that are increasingly operating within the spheres of AR/VR, the metaverse, NFTs and Web3. The company was founded in January 2020 by technology and marketing veteran Aaron Lau, a renowned business leader. It offers four core service specialisms: luxury brand management, a VR/AR experience platform, Web3 turnkey solutions and a metahuman marketing platform. Gusto Collective employs more than 170 full-time “Gustodians” across four offices in Hong Kong, Shanghai, Tokyo and London.
The company has garnered widespread industry recognition as one of Forbes Asia’s 100 to Watch and as a TADs multi-award winner for excellence in NFT Innovations. Gusto Collective completed its seed plus fundraising in 2022 at US$23 million, with Animoca Brands and Gaw Capital leading the round.
To get in touch, email us at hello@luxuryconversation.com
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