How Tmall Gives Niche Luxury Brands the Digital Tools to Be In Chinese Consumers’ Everday Lives

To understand the background and various apps with the Alibaba eco-system, read our previous interview with Mei Chen, and our discussion with Ada Xu, all about Alibaba’s travel app, Fliggy. If getting on Tmall Global is a brand’s first step in China D2C – what next? To find out, we spoke with Chloe Goncalves, Senior … Continue reading How Tmall Gives Niche Luxury Brands the Digital Tools to Be In Chinese Consumers’ Everday Lives