To keep up to date with business developments in China, subscribe here to the China Luxury Briefing and read a weekly bulletin of news across luxury sectors, economic recovery, brand news and key insights. This is a monthly snapshot of the Briefing:
Chinese men – a neglected fashion consumer segment?
While men account for almos a third of fashion purchases, marketing is disproportionately targeted at women. Business of Fashion explores how fashion brands are engaging with Chinese male consumers.
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Prada to open private cultural club in Shanghai
‘Prada Mode Shanghai’ private cultural club will be held at Prada Rong Zhai mansion in Shanghai. The club, running from 31 August to 1 September, will offer cultural activities, such as music and cuisine appreciation and discussions.
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Arket launches on Tmall
Arket, a lifestyle brand of H&M group, opened a Tmall flagship store in late August. The store has attracted over 40,000 followers since opening.
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Everlane celebrates one-year anniversary in China
The American sustainable fashion brand launched an O2O campaign to celebrate its first anniversary in China. The campaign aiming to raise awareness about the need to reduce waste saw a collaboration with food delivery service Ele.me and café chain Seesaw Coffee.
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Business traveller-focused UrCove Hotel is open for reservations
UrCove (逸扉), the new hotel brand by Hyatt, is to open its first property in Shanghai in October. The brand is tailored to the needs of Chinese business travellers. The chain’s Shanghai property is now taking reservations. UrCove is expected to open in Beijing, Chengdu, Nanjing and Hangzhou in the near future.
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China to accelerate digital currency pilot
Hailed as the world’s first sovereign digital currency, China’s digital yuan will be rolled out in Shanghai and Hong Kong. The expansion of the cryptocurrency pilot is likely to happen by the end of 2020.
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Victoria Beckham Beauty launches on Tmall
Victoria Beckham Beauty, the namesake beauty brand of the British celebrity, opened its virtual doors on Tmall Global in late July. The brand aims to leverage the clean beauty trend in China, and to drive excitement and sales, collaborated with live-streaming star Viya.
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Love of luxury remains strong amongst Shanghainese women, but conscious consumerism looks here to stay
Gusto Intelligence’s latest qualitative study on luxury in China in collaboration with New York-based Spark Ideas LLC identifies 6 trends in a post-COVID-19 China
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Alibaba’s “Pitch Fest” to promote American brands in China
Tmall Global will host the Go Global 11.11 Pitch Fest. The cross-border e-commerce platform of Alibaba aims to provide support to smaller niche US brands to expand in China through the event. Tmall Global has signed up Supergoop, Badget and Colourpop in the past three months.
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Recent articles:
The One Reason Luxury Brands Find Success or Failure in China: Localisation
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Fliggy’s Ada Xu Talks Virtual Tourism ‘Hoarding’ Travel Products
