To keep up to date with business developments in China, subscribe here to the China Luxury Briefing and read a weekly bulletin of news across luxury sectors, economic recovery, brand news and key insights. This is a monthly snapshot of the Briefing:
How young women in China are driving growth in the super-luxury car market
SCMP
Are people buying cars again, post-Covid-19? Cultural factors, VIP clubs, customisations and long-term value see increasing Chinese demand for luxury brands over regular models.
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Have Chinese beauty consumers changed after the COVID-19 outbreak?
Luxury Daily
Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics.
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Fashion’s struggle with Chinese writing
Vogue Business
Western fashion brands still fail Chinese consumers with the way they represent Hanzi or Chinese writing on their products.
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Alibaba’s Luxury Soho to help brands unlock new consumer segments in China
Tamebay
Luxury fashion brands are increasingly looking to engage with new consumers, including younger generations and those who might not be familiar with luxury purchases yet – marrying this to their need to effectively manage their inventory.
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6 Ways to Boost Sales During the 618 Shopping Festival
Business of Fashion
With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.
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JD.com’s 618 Shopping Festival transaction volume grew by 34%
JD.com
JD.com recorded RMB269 billion in transaction volume during the 618 Shopping Festival. The year-on-year growth during 618, which took place 1-18 June, was 34%. Nearly 100 luxury brands, such Alexander McQueen, Miu Miu and Salvatore Ferragamo, saw turnover grow by 500% in the first 10 minutes. Accessories were best sellers, recording year-on-year growth of 213%.
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Why vintage Chinese-market pocket watches are making a comeback
Asia Tatler
Passionate collectors are bringing centuries-old Chinese-market pocket watches back home.
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Burberry teams with Mr. Bags on China exclusive pocket bag
WWD
Some 100 limited-edition Pocket Bags in a beige and red colorway will be sold exclusively on his WeChat account on June 30.
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