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Conversation with: Jenny Yang of JENNYANG

Luxury Conversation by Luxury Conversation
April 12, 2021

Name: Jenny Yang
Nationality: Anhui, Hefei
Based in: Hong Kong/Shanghai
Brand: JENNYANG

How did you start your brand?
I wanted every customer to have an elegant and comfortable pair of high quality heels to empower them. To give them that ‘confidence glow’ and show off their authentic self! To give them the courage to overcome any challenges in life and to be unrestricted by social norms, just like Jenny herself.

Where did your inspiration come from? 
The esthetics concepts from Jenny Yang as a color esthetics expert, also her personal experiences on having great difficulties to find a pair of elegant and comfortable pair of high heels.

What materials do you use?
All authentic animal leather (Outer snakeskin/lambskin/cow leather, Inner lamb skin, cow hide)

How are the shoes made?
The products are handmade by shoemakers with more than 30 years of experience through more than 200 procedures.

How has Chinese culture influenced your work?
Traditional Chinese culture can inspire me. For example, 金凤玉露 (The golden phoenix and autumn dew which come from the ancient Chinese poetry.) and limited edition of Nv Shu (The only one kind of written language that exists especially for women in the world. It was born in the Han Dynasty and has been listed as the Intangible Cultural Heritage.)

What are your future plans?
I hope that one million women in the world will own a pair of JENNYANG’s by 2025, to bring them more confidence and power.



Discover JENNYANG

www.jennyang.co
www.jennyang.studio
小红书号:544851147
WeChat/Mini Program:姬杨JENNYANG

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‌‌The Luxury Conversation is a platform curated by Gusto Collective for luxury professionals to connect, share and discuss Asia’s luxury industry and its rapidly evolving affluent consumers.

Gusto Collective is Asia’s leading Brand Technology group – delivering best-in-class storytelling and immersive experiences powered by the latest technology. Gusto is a leader in determining the future of next-gen customer experiences that are increasingly operating within the spheres of AR/VR, the metaverse, NFTs and Web3. The company was founded in January 2020 by technology and marketing veteran Aaron Lau, a renowned business leader. It offers four core service specialisms: luxury brand management, a VR/AR experience platform, Web3 turnkey solutions and a metahuman marketing platform. Gusto Collective employs more than 170 full-time “Gustodians” across four offices in Hong Kong, Shanghai, Tokyo and London.  

The company has garnered widespread industry recognition as one of Forbes Asia’s 100 to Watch and as a TADs multi-award winner for excellence in NFT Innovations. Gusto Collective completed its seed plus fundraising in 2022 at US$23 million, with Animoca Brands and Gaw Capital leading the round.

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