The New York Times International Luxury Conference, Nov 12-13, Hong Kong

The New York Times International Luxury Conference takes place this November 12-13 in Hong Kong.

Hosted by Vanessa Friedman, the event convenes top CEOs, influential policy makers, entrepreneurs and thought leaders to explore the critical challenges and lucrative opportunities facing the luxury industry.

The Luxury Conversation has partnered with the NYT so that our readers can benefit from an exclusive 20% discount: Continue reading “The New York Times International Luxury Conference, Nov 12-13, Hong Kong”

Wine in China: A Fruitful Opportunity If You Can Hit the High Notes

While the wine industry in China has been booming for years now, the industry is far from the simple gold mine that it seemed to be in the past. Those who have lived in China for some time will remember the ‘grape rush’ circa 2010, as many a Frenchman came to cities such as Shanghai, quickly opening up a wine importing / retail company, before just as quickly shutting it down as Chinese consumers were able to buy any grape under the Sun from Tmall and China’s other m-commerce giants.

A decade ago, a bottle of wine was a mere box on the checklist of middle-class aspiration – a token alongside cheese, coffee and golf – while nowadays there has been a shift to genuine enjoyment, knowledge and dare we say oenophilia (while a checklist photo of the wine glasses ‘cheers’ is still a common WeChat sight come Friday evening). Domestic vineyards are proving so bountiful that Chinese wine tourism is set to becomine a thing. Counterfeiting is finally being tackled. Trade organisations are allegedly throwing huge amounts of money at borderline unknown Chinese ‘KOLs’ to live-stream themselves drinking particular wines.

China’s cup poureth over in terms of demand, with the country set to become the world’s second biggest wine market overall by 2020, and is in fact already leading in the top-end segment, as is revealed below. But what is the state of this unique marketplace? In terms of reaching the Chinese wine drinker whether you’re a national wine group, a label, importer or restaurant/bar, what’s happening in 2018 and what should you know about the ‘grape wall of China’? Continue reading “Wine in China: A Fruitful Opportunity If You Can Hit the High Notes”

5 Questions with: Sporty Bitch at Wellness Uncovered, M on the Bund Shanghai

At the recent M Talk, hosted at M Glam on the Bund, the theme Wellness Uncovered saw entrepreneur and KOL speakers discuss the booming wellness and vegan industries in China.

One of the speakers was ‘Sporty Bitch’, the fitness and lifestyle blogger who has grown a loyal, avid readership of her brutally honest and highly informative perspectives on everything to do with getting fit and living well.

We took a moment to speak with Sporty Bitch about her success and where she sees the industries heading.

Continue reading “5 Questions with: Sporty Bitch at Wellness Uncovered, M on the Bund Shanghai”

Op-Ed: Why Not to Try Anything New in China, from Not a China Expert

by Nick Withycombe

What’s new? What’s coming next? These are the go-to questions on ‘China marketing’, whether you’re a journalist looking for a headline or in the industry and looking for the most cutting-edge, client-wowing solution.

If you are seeking further understanding on China, then media content and events are available routes where answers and help may be expected. However, much of this just spreads the same basic messages – and my question is whether an adult really needs to be told that in China you need to ‘research your target audience’ or ‘be customer focused’. Oh, we were about to not be customer focused – thanks! I have the same confusion when I read a sentence such as ‘in China, you need to be digital and mobile’. Continue reading “Op-Ed: Why Not to Try Anything New in China, from Not a China Expert”

Wellness Uncovered – M Talk, Shanghai – August 29th

The next edition of M Talk is on the 29th of August at M on the Bund, Shanghai.

Fitness and wellness in China are booming in popularity and the same can be said for veganism. Yet, as with any new food or fitness trend, there is now an overload of information and mixed messages; is veganism really good for your health? Can you sustain an active lifestyle of exercise and fitness with a solely vegan diet? Is veganism ‘used’ by some to promote their own healthy lifestyle? Is veganism really better for the planet? Continue reading “Wellness Uncovered – M Talk, Shanghai – August 29th”

5 Questions with: Samantha Shum, Founder of Keiki

Parenting in China is a booming business – the rapid evolution of the modern, affluent Chinese parent and family unit has led to spicy mamas and wonder dads who see no reason why luxury shouldn’t extend to all of the family.

For any baby, child or family brand looking to conceive a China strategy and thrive here, competition is fierce. In last month’s CBME Shanghai alone, there were literally thousands of such brands all hopeful to eventually grow in China, but first simply access their target consumer and tell their own brand story. Continue reading “5 Questions with: Samantha Shum, Founder of Keiki”

Sex, Love & Marriage: Chinese Millennials Do It Their Own Way

Chinese Valentine’s Day, AKA Qixi, is this week, leading to a near infinite spread of ‘love-based’ brand campaigns. But just what does love – and marriage – mean for the affluent, urban Chinese consumer?

Once we start talking about ‘marriage in China’, we might end up with a chin-strokingly meaningful book on the issue. Trying to define any issue in China needs a targeted segment to discuss. While across regions and demographics the issue of marriage is certainly very complex, if we look at the affluent sector which pertains to luxury brands, marriage is still very much a core of both society and individual life.

What must brands know about the journey of the luxury Chinese consumer through marriage? Continue reading “Sex, Love & Marriage: Chinese Millennials Do It Their Own Way”

How Luxury Car Brands in China Show That Bigger is Better

China specialises in big numbers and the car market is no different, from 6.7 million passenger vehicle sales in 2008 to 24.7 million in 2017. While many articles about business in China tend to wring their hands over the ‘whys’, this topic doesn’t need much social pondering of why Chinese people like cars – people in all countries opt for car ownership when financially able, and you just may have read that the Chinese economy has grown somewhat in the last decade.

The more intriguing poser is how do car brands ignite passion for their marque in China’s competitive environment? Continue reading “How Luxury Car Brands in China Show That Bigger is Better”

5 Questions with: Jens Puttfarcken, President & CEO of Porsche China

Last month saw Shanghai as the location for the World Premiere of the new Macan. This was no coincidence, as China is now the largest individual market for Porsche for the third year in a row. Of the 350,000+ Macans sold since 2014, over 100,000 are in China.

China’s passion for Porsche began long ago and the feeling is clearly mutual, with bold new projects such as the Porsche Experience Centre in Shanghai, next to the F1 International Circuit, being the first in Asia. Continue reading “5 Questions with: Jens Puttfarcken, President & CEO of Porsche China”

5 Questions with: Bamboo Zhou, CEO of 8 Continents, Luxury Chinese Travel Agency

8 Continents Travel is one of the leading ‘ultra-luxury’ travel agencies in China. Founded in 2012 and headquartered in Shanghai (with further offices in Beijing and Chengdu), 8 Continents provides customised travel for HNWI clients to all over the world, whether for honeymoons, world-tours or adventurous destinations such as Antarctica. Continue reading “5 Questions with: Bamboo Zhou, CEO of 8 Continents, Luxury Chinese Travel Agency”