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Download: How Beauty Brands Can Sell to Chinese Gen Z via Social Commerce

A new playbook by Gusto Luxe, Asia’s leading integrated consulting, digital and marketing agency outlines how brands can drive sales...

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Reports

LuxePulse Fashion China: Retail Exceeds Pre-Covid, Events Industry Booms and Gen Z Gets Conservative

LuxePulse by Gusto Intelligence is a quarterly market analysis of beauty, fashion and hospitality industries, available on an annual subscription...

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Tips

6 Luxury Localisation Successes in China: Sustainability, Seasonality and Strategy

As covered by Bloomberg in the Business of Fashion, the China luxury market is set for 30% growth in 2020...

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Trends

Creative Cross-Overs in China from F&B, Beauty, Tech, Art & Luxury

Brands looking to win in China are often told that they need to look to new luxury tastes from a...

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Deep Dive

How Luxury Brands in China Can Dodge Live-streaming Hype and Hit Their Target

A simple reality is that live-streaming in China should be a natural part of a brand’s communications in the region....

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Spicy Mamas and Cute Babies in China’s Luxury Market 2021
Trends

Spicy Mamas and Cute Babies in China’s Luxury Market 2021

January 15, 2021
Talking C-Beauty with Lin Lin, CEO of China International Beauty Expo
Leaders

Talking C-Beauty with Lin Lin, CEO of China International Beauty Expo

December 17, 2020
The ‘Ding Zhen’ Effect and What Brands Can Learn from Viral China Moments
Analysis

The ‘Ding Zhen’ Effect and What Brands Can Learn from Viral China Moments

December 10, 2020
Your China Luxury Updates – May 2020
Press

Your China Luxury Updates – December 2020

December 4, 2020
China Playbook: Spur UGC and Cultural Moments on RED and Douyin
Analysis

China Playbook: Spur UGC and Cultural Moments on RED and Douyin

November 26, 2020
The China Insight Report That Beauty Brands Must Read Now
Tips

Chinese Social Commerce Playbook Reveals How to Maximise Brand-Influencer Collabations

November 18, 2020
How Luxury Brands Get Creative for China’s Double 11 Sales Fest
Tips

How Luxury Brands Get Creative for China’s Double 11 Sales Fest

November 10, 2020
Download: How Beauty Brands Can Sell to Chinese Gen Z via Social Commerce
Reports

Download: How Beauty Brands Can Sell to Chinese Gen Z via Social Commerce

November 2, 2020
New Openings, Services and Luxury Travel Demand in China for Q3 2020
Trends

New Openings, Services and Luxury Travel Demand in China for Q3 2020

October 29, 2020
LuxePulse: Autonomous Retail and AI Chatbots Rise as China’s Economy Recovers
Reports

LuxePulse: Autonomous Retail and AI Chatbots Rise as China’s Economy Recovers

October 21, 2020
LuxePulse Fashion China: Retail Exceeds Pre-Covid, Events Industry Booms and Gen Z Gets Conservative
Reports

LuxePulse Fashion China: Retail Exceeds Pre-Covid, Events Industry Booms and Gen Z Gets Conservative

October 9, 2020
Your China Luxury Updates – October 2020
Trends

Your China Luxury Updates – October 2020

October 1, 2020
6 Luxury Localisation Successes in China: Sustainability, Seasonality and Strategy
Tips

6 Luxury Localisation Successes in China: Sustainability, Seasonality and Strategy

September 24, 2020
Mytheresa’s China Localisation, Special Edits and Timeless Trends, with CEO Michael Kliger
Leaders

Mytheresa’s China Localisation, Special Edits and Timeless Trends, with CEO Michael Kliger

September 21, 2020
Join the Conversation on Women Leading Business – with Christine Liu, CEO of sHero
Leaders

Join the Conversation on Women Leading Business – with Christine Liu, CEO of sHero

September 9, 2020
How Tmall Gives Niche Luxury Brands the Digital Tools to Be In Chinese Consumers’ Everday Lives
Leaders

How Tmall Gives Niche Luxury Brands the Digital Tools to Be In Chinese Consumers’ Everday Lives

September 3, 2020
Your China Luxury Updates – August 2020
Trends

Your China Luxury Updates – August 2020

August 27, 2020
The One Reason Luxury Brands Find Success or Failure in China: Localisation
Analysis

The One Reason Luxury Brands Find Success or Failure in China: Localisation

August 20, 2020
“Are You Ready to Welcome Back Chinese Travellers?” – with Irene Lee, GM China at Virtuoso
Leaders

“Are You Ready to Welcome Back Chinese Travellers?” – with Irene Lee, GM China at Virtuoso

August 14, 2020
How Maserati in China Gives Gen Z Gamification, Personalisation and Innovation  – with Sophia Sun, Director of Marketing
Leaders

How Maserati in China Gives Gen Z Gamification, Personalisation and Innovation – with Sophia Sun, Director of Marketing

August 5, 2020
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The Luxury Conversation is wholly owned by Gusto Luxe, part of independent holding group, Gusto Collective, whose mission is to bring together the best in branding and tech agencies from Asia.

With offices in Shanghai, Hong Kong, Singapore and London, Gusto Luxe represents some of the world’s most celebrated luxury and premium brands, with clients including Harrods, Margiela, Sotheby’s, Swarovski, Swire Hotels, The Estee Lauder Companies and Tourism Australia.

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