5 Questions with: Claire Chung, GM of YOOX-NET-A-PORTER Group, China

With a career not only spanning, but creating global fashion e-commerce, Claire Chung is a renowned expert on Chinese and international retail, digital, fashion and culture.

Speaking 5 languages and having lived across continents, Claire was a pioneer in leading Chinese cross-border commerce, launching China’s first luxury multi-brand online fashion retailer. As VP of ShangPin.com, Claire forged epic deals, bringing global brands and western government entities into China with strategic partnerships.

In 2015, Claire moved into a newly created executive role at Net-A-Porter Group level, to expand all businesses in the China market. After the historic merger between Net-A-Porter Group and YOOX Group which created the world’s number one retailer in luxury, Claire was promoted to lead all of the YOOX-Net-A-Porter Group‘s businesses in China.

We met with Claire to hear her insights on the China luxury market.

Continue reading “5 Questions with: Claire Chung, GM of YOOX-NET-A-PORTER Group, China”

5 Ways U.S. Luxury Brands Have Won in China

By Lauren Hallanan

While there is no one-size-fits-all China market strategy, there appear to be five common approaches for U.S. brands to reach Chinese consumers. Several U.S. brands including Tiffany & Co, Estée Lauder and Michael Kors, have made a name for themselves in China’s growing luxury market. The Luxury Conversation Survey on U.S. brands revealed clear adoration for various brands and travel destinations. How have they each achieved this? Continue reading “5 Ways U.S. Luxury Brands Have Won in China”

5 Questions With: Queennie Yang, Editor of VOGUE International

It’s safe to say that Queennie Yang is an authority on luxury in China. Currently Editor (Asia) of VOGUE International, Queennie’s previous roles include Managing Editor (China) of The Business of Fashion, as well as contributing writer for VOGUE, NUMERO, GQ, ELLE, Harper’s BAZAAR, Cosmopolitan, Madame Figaro, Grazia and STYLETV.

Queennie’s own blog has many thousands of visitors each day, and her Weibo has more than 140,000 followers.

We spoke with Queennie to get her views on current trends and the state of play in China at present. Continue reading “5 Questions With: Queennie Yang, Editor of VOGUE International”

How a Curvy Butt is the New Luxury Status Symbol in China

We’ve all seen the carefully curated gym pics going out on social media. But more than just a chance to flash the flesh, fitness and exercise have a whole new meaning in China. Fitness is the new status symbol of luxury and wealth.

Bling is tuhao (nouveau-riche and lacking in class), Gucci is ‘something my Mum wears’, and a YSL lipstick is fine for entry-level luxury. But if you want something that says ‘I have plenty of free time, I am as up-to-date as can be with international trends, and I am a class above’ – you want a toned bod with a booty to boot.

A fine physique takes much more money, know-how, and time to build. Shapes and muscles speak of privilege, and are fast becoming a badge of social status itself. A growing segment of China’s young, wealthy class is shifting attention from obvious brand purchase to fitness and bodybuilding. Continue reading “How a Curvy Butt is the New Luxury Status Symbol in China”

The Luxury Conversation in Dubai, April 2018

The Luxury Conversation will be in Dubai to coincide with the Arabian Travel Mart.

Chinese luxury travel to the Middle East is booming.

Brands needs to be aware of the unique expectations and demands of Chinese luxury consumers, and prepare to meet the needs of the world’s largest luxury demographic.

This event is invitation-only, so contact us to express an interest in attending.

Read reviews & reports of previous Luxury Conversation talks here.

The Luxury Conversation in Shanghai, with the UK Department for International Trade Retail Mission to China

The Luxury Conversation held a special event with InStyle China and FASHION IS GREAT this week in Shanghai. Coinciding with a China Retail Mission organised by the UK Department for International Trade, CEOs and executives from some of Britain’s best loved fashion brands attended the event at the ‘by FANG’ Villa to gain genuine understanding about China from industry experts. Continue reading “The Luxury Conversation in Shanghai, with the UK Department for International Trade Retail Mission to China”

5 Questions with OOAK’s Alice Xu; Succeeding in China with omni-channel boutique fashion

Having begun in 2012 and now with over 230,000 followers on Taobao, a new Tmall store and the OOAK Concept Boutique, OOAK (One Of A Kind shopping experience) has realised the retailer’s ideal of a multi-faceted brand which features both Western and Chinese designers, even creating their own branded jewellery in the process.

We spoke to the Founder of OOAK, Alice Xu, about the journey. Continue reading “5 Questions with OOAK’s Alice Xu; Succeeding in China with omni-channel boutique fashion”

Over 90% of Chinese Tourists Prefer to Use Mobile Payments Shopping Overseas: Survey

A whitepaper issued by Nielson and Alipay (continue reading to view the full report) has revealed further evidence that any brand outside of China cannot afford to ignore the mobile payment preferences of China’s consumers — and, that the numbers of Chinese tourists travelling overseas only continues to rise, maintaining their place as the number one in overseas spending.

The whitepaper compared Chinese and non-Chinese tourist behaviours, and we’ve picked through the report to highlight some key findings. Continue reading “Over 90% of Chinese Tourists Prefer to Use Mobile Payments Shopping Overseas: Survey”

How YSL Picked Up a Social Lipstick Trend in China – and Won

By Jiaqi Luo

In a modern world of diversity, cross-cultural interchange and rapidly evolving societies, it remains fair to say: women love lipstick. In the west, the term “lipstick effect” was born; when disposable income drops during a time of economic crisis, lipstick sales rise. Women love lipstick because it is an affordable product that instantly feels luxurious and increases their confidence level. (editor’s safety note – the writer is a woman!) Continue reading “How YSL Picked Up a Social Lipstick Trend in China – and Won”

Luxury Conversation Paris Briefing: The Real Life of China’s Most Beloved KOL

By Susan Owens

Prestige European fashion brands embracing the power of KOLs (Key Opinion Leaders) are swiftly mastering the art of reaching out to the world’s fastest-growing luxury consumers – Chinese Millennials.

But for many brands, mystique still surrounds the power of the Chinese KOL. While Influencer Marketing in the west is within their comfort zone, the clear barriers of not only language and culture but a fully individual digital eco-system can cause a lack of clear understanding.

The Luxury Conversation’s Paris breakfast briefing (following recent London and New York briefings) to an audience of 50 invitation-only guests set out to demystify this subject with an intimate tête-à-tête at the House of Tai Ping Showroom in Paris.

Continue reading “Luxury Conversation Paris Briefing: The Real Life of China’s Most Beloved KOL”