The China Luxury Market in 2019 – 5 Things to Look For

By Nick Withycombe

China’s unique and continually evolving market creates exciting opportunities. Rather than try any crystal-ball predictions, here’s my summary of what this year can show us about the next, and what to look out for. Continue reading “The China Luxury Market in 2019 – 5 Things to Look For”

Takeaways from Farfetch China – Alexis Bonhomme at the China Luxury Summit

The second round of the China Luxury Summit in 2018 was held in Shanghai last week, with highlights including Chloe Reuter – co-founder of The Luxury Conversation – speaking on China’s next-gen luxury travellers, affluent Chinese families.

Presenting insights and learning from Farfetch in China was VP Commercial, Greater China, Alexis Bonhomme, who spoke about the consumer, the successes and the challenges that Farfetch is facing, and key trends for where the market is heading into 2019. Continue reading “Takeaways from Farfetch China – Alexis Bonhomme at the China Luxury Summit”

How Green is the New Gold for Luxury Chinese Travellers

This article was first published on Luxury Daily

Earlier this month, ILTM China arrived in Shanghai. The first specifically China-focused iteration of the event came after strong demand for a dedicated Chinese version, with the market now too large to be just part of ILTM Asia. Because in case you missed it, Chinese outbound and domestic travel is booming.

There’s a high chance that, after China’s ‘Golden Week’ of national holidays at the start of October, you read that hundreds of millions of Chinese people travelled here, there and everywhere. These big numbers make for easy headlines, yet mean very little. Continue reading “How Green is the New Gold for Luxury Chinese Travellers”

Luxury Conversation Nights – Photo Gallery – 22 Nov at M Glam, Shanghai

A sincere thank you to everyone who made the first Luxury Conversation Nights an amazing evening, filled with energy and fun! 130 guests kept Glam jumping for hours, as everyone got into the spirit of meeting new people and making new connections.

Luxury Conversation Nights is the luxury industry mixer that brings people together to find new connections and new opportunities. Continue reading “Luxury Conversation Nights – Photo Gallery – 22 Nov at M Glam, Shanghai”

How Luxury Car Brands Capture Their Customer with WeChat Mini Programs

By Lionel Sim

As has been made crystal clear thus far – it’s China leading luxury. China is also bossing it in the world of luxury automotive, accounting for almost 90% of the sales growth for leading luxury automakers in 2017.

China made up 27% of overall sales, three percentage points more than in 2016, and the number of luxury cars sold in China rose 17%, compared to the rest of the world according to a report from Nikkei Asian Review. Continue reading “How Luxury Car Brands Capture Their Customer with WeChat Mini Programs”

The Luxury Conversation ‘Nights’: Shanghai’s Luxury Industry Mixer, Nov 22, M Glam on the Bund

Mingle, meet and connect with top people from luxury brands, agencies and media at Shanghai’s sophisticated networking event at M Glam, on Thursday November the 22nd. Continue reading “The Luxury Conversation ‘Nights’: Shanghai’s Luxury Industry Mixer, Nov 22, M Glam on the Bund”

How Luxury Brands Win in Double 11; Exclusivity – and Simplicity

By Jiaqi Luo and Nick Withycombe

You’ll have noticed that we didn’t opt for a shout-y ‘big numbers’ headline that conveys no other information than China has a large population and many people bought many things. Whether hundreds of millions of people were buying billions of RMB of items or not (they were) is no simple bell-whether for strategy. In fact, luxury brands need to tread carefully during the sales mania of Double 11.

The most consumerist baby on Earth was conceived by Alibaba in 2009. If you’re new, then it’s called ‘singles’ day’ and falls on the 11th of November, with 11/11 marking out the ‘1’ of dreaded singledom into a hyped shopping fest. Now, it even has a reasonably nauseating ‘gala’ with colourful lighting and whichever western star is paid the most to perform in front of baying masses. This year it was Mariah Carey. Continue reading “How Luxury Brands Win in Double 11; Exclusivity – and Simplicity”

The Forbes China Nanjing Rd Forum – Development of International Business Districts

By Lee Folland

Timed this year to coincide with the China International Import Exhibition (CIIE), Shanghai’s central commercial district Jing’an held the 11th Forbes China Jing’an Nanjing Road Forum on November the 7th, entitled ‘The Development of Business District Under a New and Open Structure’.

Chloe Reuter, CEO of Reuter Communications and co-Founder of The Luxury Conversation, spoke at the event alongside government officials, businesses and representatives from leading business districts around the world. Continue reading “The Forbes China Nanjing Rd Forum – Development of International Business Districts”