The recent growth and mouth-watering potential for chocolate brands in China is similar to many forms of luxury. Chocolate is something that was rare (and ‘Western’) even in the early 2000s, yet remains an alluring luxury today – while still subject to distinctly local palettes that generally dislike desserts or tastes that are allegedly ‘too sweet’.
If we start getting into pure overall numbers then, unsurprisingly for China, they are huge and rising. But in real terms, it’s clear that chocolate is seeding its natural brilliance (The Luxury Conversation openly stating a strong positive bias for chocolate) throughout first-tier cities. As with any market, China’s room for growth is where chocolatier brands need to explore.
One brand – one person – who is sowing the beans and reaping the rewards is the beloved Pierre Marcolini, already with three stores and a loyal following in China. Continue reading “5 Questions with: Pierre Marcolini – on Chocolate, China and Niche Luxury”
The Luxury Conversation is a partner of the French Chamber of Hong Kong’s Luxury Symposium, which will be on Monday November the 5th, 2018.
Join us at the recently opened K11 Atelier at Victoria Dockside for a half day conference + cocktail event, with key players from the luxury industry in Hong Kong.
The theme this time round is Greater Bay Area: a new playground for luxury brands? and will focus on the following main topics:
- The Greater Bay Area project: What’s in store for Hong Kong?
- Chinese travellers: How to engage them and retain them
- New retail: Is tech the new black?
- Sustainability: Transparency, traceability and the new consumer mindset
- Alexis Bonhomme, Farfetch China
- Rob Koepp, The Economist Corporate Network
- Cissy Chan, Hong Kong International Airport
- Meili Lee, China Duty Free Group
- Karlyn Adams, BSR
- Charlotte Judet, Kering
- Myriam Djela, Ipsos
Register on their website to attend.
By Susan Owens
In Paris, Milan and London fashion designers are typically seen – but not heard. Their first priority is to sell clothes.
But in a new initiative during Shanghai Fashion Week (SHFW) three of China’s most successful designers shared their individual fashion journeys in a public forum, Fashion Trailblazers: Stories from the Frontline of Chinese Design.
The trio, Grace Chen (Grace Chen Couture); Hai Lin (Particle Fever) and Jianxia Yin (UOOYAA) all had one thing in common – commercial success. But that’s where their stories had ended. Continue reading “SHFW: Fashion Trailblazers – Stories from the Frontline of Chinese Design”
ILTM (International Luxury Travel Market) China will be in Shanghai on October the 31st to November the 2nd, 2018. This is the first dedicated Chinese edition of the world’s leading luxury travel-industry event, as the Chinese market is now so strong that the region warrants its own unique version.
At the event’s keynote speech on the 31st, Chloe Reuter, CEO & Founder of Reuter Communications and co-Founder of The Luxury Conversation will be presenting findings from a new travel report on Affluent Chinese Families.
The report, co-published by ILTM China and The Luxury Conversation, is produced by Reuter : Intelligence, the insights division of Reuter Communications. Continue reading “ILTM China x The Luxury Conversation: Travel Report – Affluent Chinese Families”
The next edition of the China Luxury Summit – hosted by the China Luxury Committee – is to be held in Shanghai, on November the 30th.
A very impressive speaker list matched with thought-provoking topics makes this a must-see event. Topics include luxury and sustainability, digital retail innovation, the new face of beauty in China, the balance of brand heritage and innovation – and many more. Continue reading “China Luxury Summit Shanghai – Nov. 30 – Insights on Innovation & Headline Speakers”
by Nick Withycombe
Millennials, yes fine. We get it. All of us have referenced the Chinese Millennial so often that the syllables may have lost all meaning by now, becoming some sort of ritualesque mantra chanted out on a weekly basis at the latest ‘can’t miss’ China expert panel discussion.
But what about Gen X? They matter too! They may be a little older, they may not be quite as sleek-sounding and the ‘Gen X mindset’ doesn’t seem quite as sexy (more like slippers and a good book), but logically speaking they are a crucial segment of consumer demographic. Continue reading “Move Over Millennials – Chinese Gen X are Just as Sexy”
It’s safe to say that Chinese consumers are even more knowledgeable about the world of luxury than their Western counterparts. In fact, luxury is a way of life for affluent Chinese consumers, and this arguably affects brands in many ways.
One of the major changes of recent years has been the shift from making blingy, big-logo purchases to a more curious look at luxury. Today, it’s about being discerning, as having a savvy knowledge of luxury goods expands from China’s first tier cities and well-travelled set of affluent consumers, to reach wider, regional audiences. Continue reading “Op-Ed: Hyper-localism – Luxury Brands in China Must Prepare to ‘Go Local’”
Yuanyuan is the Founder and Owner of YYO, an exclusive agency for top photographic talent – both Chinese and international – that provides brand analysis, visual positioning, creative concepts, art direction, media placement and public relations. YYO works with all of the top publications you can name (Elle, Vogue, Harper’s Bazaar…), from the creative planning all the way through to post-production.
YYO was the creative partner for last weekend’s Photofairs Shanghai, so we caught up with Yuanyuan to chat about this year’s iteration – but also about her own career, life and story.
Continue reading “5 Questions With: Yuanyuan, China’s Leading Creative Photography Director”
by Cindy Choo
With a completely unique digital playground, any travel and hospitality brand needs to engage with their affluent Chinese customer according to their App-based, mobile preference.
Players in the hospitality or travel sector should already realise the importance of Chinese travellers – Chinese tourists made 130 million overseas trips in 2017, with total spending amounting to US$115 billion, according to a report from China Tourism Academy, and the number is projected to jump to 390 million in the next decade.
A survey in 2017 revealed that 95 per cent of Chinese millennials had not bought print media in the last year. China is the global leader in proximity mobile payment adoption, accounting for 61.2 per cent of the worldwide user base in 2018.
So who are the key players in sales, marketing, reviews and content platforms that engage Chinese luxury travellers? Continue reading “China’s Luxury Travel Apps (Finally) Explained”
The New York Times International Luxury Conference takes place this November 12-13 in Hong Kong.
Hosted by Vanessa Friedman, the event convenes top CEOs, influential policy makers, entrepreneurs and thought leaders to explore the critical challenges and lucrative opportunities facing the luxury industry.
The Luxury Conversation has partnered with the NYT so that our readers can benefit from an exclusive 20% discount: Continue reading “The New York Times International Luxury Conference, Nov 12-13, Hong Kong”