Sometimes the hyperbole is justified. While headline statements can be guilty of lazily inserting top-shelf buzz such as game-changer, disruptor or next-gen for their tabloid effect, the talks at China Connect warrant the provocative wordage.
An event with talks that were both interesting and presented with aplomb, China Connect Shanghai 2018 brought together experts from a broad variety of fields. Here are some of the more eye-catching statements from the day. Continue reading “5 Disruptive Statements from China Connect Shanghai 2018”
The Luxury Conversation attended China Connect’s Shanghai 2018 edition, which featured expert speakers talking about what’s currently at the tip of the spear of engagement with China’s consumers. A wide-ranging and insightful event, attended by over 300 people, China Connect was held at The Explorium on Yishan Road.
Among the engaging talks was that by Sophia Ong, GM of Strategic Partner & Key Account at Tencent, in which Sophia spoke about the well-known (let’s go ahead and call it God-like) power of WeChat and the Tencent eco-system.
Sophia’s presentation clarified that luxury brands need to quickly maximise their WeChat adoption and adaptation in order to keep up with the expectations of the Chinese consumer. Here are the key takeaways from the talk – with a thrilling preview into the next generation of WeChat commerce capabilities: WeLife. Continue reading “WeChat’s Next-Gen: ‘WeLife’ Previewed at China Connect, Shanghai 2018”
Switzerland offers all of the key aspects desired by affluent Chinese travellers – exclusivity, adventure, sports and a WeChat-picture-perfect landscape at every turn. The third most visiting nation – and rising – Switzerland has clearly been communicating its message in China at the right places, to the right people. A Chinese-Swiss Tourism Year highlighted the rise in popularity of the destination.
So how is Switzerland achieving just the right kind of marketing, and how has this message and the country’s tourism market goals changed over the last several years?
The Luxury Conversation spoke with Simon Bosshart, who has been the Switzerland Tourism Director of China since 2006, and Director of APAC since 2014. Continue reading “5 Questions with: Simon Bosshart, APAC Director of Switzerland Tourism”
The Luxury Conversation held an event in collaboration with M Talk, a regular series of insightful and inspiring talks held at M Glam, on the Bund in Shanghai.
100 guests attended in order to hear straight from the KOL’s mouth about the reality of life under the social media spotlight. When worked with properly, Key Opinion Leaders are now a must-have aspect of any brands communications strategy in China.
Speaking at the event was Michelle Ye and Tera Feng. Michelle was one of the very first KOLs, shooting to fame in 2010 by sharing her unique perspective on life to her fans, reaching 1 million views in just 10 months. Michelle later launched her own highly successful fashion brand in 2015.
Previously an editor, Tera has now become a fashion buyer and KOL, working with brands such as YSL, Dolce & Gabbana, MARNI, Swarovski, SECOO and more, on her incredibly successful Weibo account. Continue reading “Confessions of a KOL: The Luxury Conversation x M Talk in Shanghai”
By Nick Withycombe
Even the briefest of browses through international media should turn up clear indications of the power of the Chinese consumer. Bain & Co’s ‘China consumes 32% of global luxury’ is perhaps the best known, while big number after eye-opening stat can be trotted out to really clarify – to anyone who has been living in a cave for the last decade – that your luxury business really ought to be selling to the people that want to buy most of it. Continue reading “Op-Ed: The One Way to Succeed in Business in China”
Last month, Secoo held a brand upgrade press conference, to announce their new slogan – ‘Devoted to You’ and to introduce the brand’s expansion plans. Already the leading premium lifestyle platform with over 25% market share, these bold new plans centred on customisation – unique collaborations with Chinese designers and talents, personalisation – high-end travel and personalised education packages, rental – a seven-day luxury bags and watches service, as well as partnerships and co-branding aimed at diversifying Secoo into new products and offline, social experiences. Continue reading “5 Questions with: Richard Li, Founder & CEO of Secoo, China’s Leading Premium E-Commerce & Lifestyle Platform”
It isn’t in any doubt that China is the place to be for luxury brands. How can businesses take the first steps to tapping into this huge market? Thankfully, the opportunity is possible due to China becoming one of, if not the most digitally innovative country in the world.
Here are 8 ways WeChat can work magic — even for a company based outside of China: Continue reading “8 Ways WeChat Can Work Magic for Luxury Brands in China – and Beyond”
The China Luxury Committee event took place on the 18th of May in Shanghai. With expert speakers, the event was attended by an invitation-only guest list, including top-level executives from brands such as Chow Tai Fook, Focus Media, Tmall, Tencent, Gucci, Lane Crawford, Lululemon, Moet Hennessy Diageo, Kate Spade, Michael Kors and many more.
The event was highlighted by keynote speeches and a panel discussion, moderated by Chloé Reuter, Founder and CEO of Reuter Communications.
CEO of Secoo – the leading luxury online platform – Eric Chan gave many insights as to their success. The key aspect to Secoo’s success has been embracing the strength of offline experiences – even as an e-commerce platform, as well as not being afraid of diversification: Continue reading “Expert Insight on the Future of Luxury E-tail in China; the China Luxury Committee in Shanghai”
M Talk and The Luxury Conversation bring together leading Chinese fashion and lifestyle KOLs for a frank discussion about the real life of being a KOL.
With fanatical fans and aspirational brands wanting to know about their everyday lives, what does it now mean to be a KOL? How did they become one, what are the challenges and where do they see the future going for KOLs? Continue reading “Confessions of a KOL: M Talk x The Luxury Conversation, May 30, Shanghai”
By Tamsin Smith
It seems not a day goes by without another of China’s e-commerce platforms announcing a luxury initiative, attempting to lure the top brands to their sites with exclusivity, the fight against fakes and seamless logistics services. Many foreign luxury brands, however, are still unclear over the reality of the various apps and platforms in regards to luxury retail; and it’s easy to see why.
Continue reading “Luring Luxury to China’s E-commerce World; Who Comes Out On Top?”