The New Paradigm: How can brands Navigate Polarized Consumption Patterns in China?
By Aslada Gu, Gusto Collective Shanghai (May 2024) -- This year has seen a number of challenges and opportunities for ...
By Aslada Gu, Gusto Collective Shanghai (May 2024) -- This year has seen a number of challenges and opportunities for ...
In the fast-paced world of digital marketing, brands have long relied on cookies as a valuable tool to deliver personalized ...
In a world saturated with information, establishing brand differentiation and creating meaningful conversations has become a formidable challenge. Aaron Lau, ...
By Nick Withycombe China’s unique and continually evolving market creates exciting opportunities. Rather than try any crystal-ball predictions, here’s my ...
by Nick Withycombe Millennials, yes fine. We get it. All of us have referenced the Chinese Millennial so often that ...
By Nick Cakebread – first published on LSN Global It’s safe to say that Chinese consumers are even more knowledgeable ...
by Nick Withycombe What’s new? What’s coming next? These are the go-to questions on ‘China marketing’, whether you’re a journalist ...
By Nick Withycombe Yes, I said it: China’s KOL bubble. KOLs have become a solid part of any brand’s checklist ...
By Nick Withycombe Even the briefest of browses through international media should turn up clear indications of the power of ...
The Luxury Conversation is a platform curated by Gusto Collective for luxury professionals to connect, share and discuss Asia’s luxury industry and its rapidly evolving affluent consumers.
Gusto Collective is Asia’s leading Brand Technology group – delivering best-in-class storytelling and immersive experiences powered by the latest technology. Gusto is a leader in determining the future of next-gen customer experiences that are increasingly operating within the spheres of AR/VR, the metaverse, NFTs and Web3. The company was founded in January 2020 by technology and marketing veteran Aaron Lau, a renowned business leader. It offers four core service specialisms: luxury brand management, a VR/AR experience platform, Web3 turnkey solutions and a metahuman marketing platform. Gusto Collective employs more than 170 full-time “Gustodians” across four offices in Hong Kong, Shanghai, Tokyo and London.
The company has garnered widespread industry recognition as one of Forbes Asia’s 100 to Watch and as a TADs multi-award winner for excellence in NFT Innovations. Gusto Collective completed its seed plus fundraising in 2022 at US$23 million, with Animoca Brands and Gaw Capital leading the round.
To get in touch, email us at hello@luxuryconversation.com
[quform id=”1″ name=”RSVP”]